Damn Daniel You Did It Again
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The hilarious 'Damn Daniel' meme blew up sales for the visitor that makes white Vans
(Amazon)
Daniel definitely helped the company that makes Vans sell a ton of white Vans.
In instance yous missed it, the "damn, Daniel" meme blew upwards in February. It'due south a video of one friend named Josh Holz calling out his teen friend Daniel Lara over and over for wearing Vans. By and large white Vans.
"Dammmmnnnnn, Daniel, dorsum at it again with the white Vans!" the tagline goes.
Daniel and Josh gained a ton of Twitter followers, went on Ellen, made a website, and did all the other things viral sensations get up to soon afterward.
Sales of white Vans on Amazon because of Daniel blew upwardly in the following weeks. And that was the start sign we got that VF Corp, the apparel company that owns the Vans brand, was cashing in.
The visitor reported showtime-quarter earnings on Fri, and beat expectations for profits and sales. Information technology said direct-to-consumer sales spiked 20%, while online sales jumped thirty%.
Here'south president and COO Steven Rendle:
Of course, how could we not mention Daniel, every bit in 'Damn Daniel', which, as yous can imagine, did have a strong affect on the sales of White Vans, which saw 100% sell-through in both retail direct-to-consumer and wholesale channels.
The national media attending the brand received is a wild demonstration of how creative expression, youth culture and loyalty tin conspire to cause a phenomenon. Well done, Daniel, well done.
Bloomberg notes that Vans jumped on the meme — like a #make would — and redirected its homepage to a list for white Vans.
All this happened at a tough time for wearing apparel retailers, who are facing headwinds from changing consumer tastes and online shopping.
Here's the original viral video:
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Source: https://finance.yahoo.com/news/hilarious-damn-daniel-meme-blew-132733545.html
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